The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids, in order to create distinct value for consumers, and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of the chapter. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.
Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.
Preface
Part I : Beyond COVID-19
Chapter 1 : Embracing the New Normal : Guidelines for Small Businesses in Emerging Economies
Chapter 2 : Vaccinating the World : Social Influencers and COVID-19 Advocacy
Chapter 3 : Applying Agile Principles in Institutions of Higher Learning : Lessons from the COVID-19 Pandemic
Part II : Doing Business in Emerging Economies : Reflections and Future Directions
Chapter 4 : Emerging Trends in Digital Transformation in the Public Sector for Service Innovation
Chapter 5 : Old Roots into New Trees : Artisan Entrepreneurship in Cyprus
Chapter 6 : The Missing Links for Project Success : Evidence from an Emerging Economy
Chapter 7 : When Internationalization Goes Awry : The Separation of Policy and Practice in Intellectual Property
Part III : Managing the Consumer Expectations and Behavior
Chapter 8 : Leveraging Cultural Artifacts in Corporate Branding in a Developing Economy
Chapter 9 : Assessing the Mobile Money Value Creation in the Agriculture Value Chain : Evidence from a Developing Economy
Chapter 10 : Examining Fintech Adoption in the Banking Sector of a Developing Country
Part IV : Developing Resilient Economies and Institutions
Chapter 11 : A Scientific Decision-Making Framework to Aid the Selection of Leadership Styles for Project Success
Chapter 12 : What Factors Drive Ethical Decision-Making of Prospective Accountants?
Chapter 13 : The Motivation to Engage in Fraud by Individuals at the Workplace
Chapter 14 : Developing a Nexus Managerial Resilience using Spiritual Intelligence : An Investigation towards Malaysia’s Transformation into Industry 4.0
Chapter 15 : From Cradle to Maturity : How Digital Enterprises in Developing Economies Strategize to Survive
Part V : Innovation and Healthcare
Chapter 16 : "Get Checked. Go Collect" : Improving Patients’ Access to Chronic Medication
Chapter 17 : Predictive Model for Early Detection of Mother’s Mode of Delivery with Feature Selection
Chapter 18 : Decomposing Performance Assessment of Health Systems Towards Greater Resilience and Sustainability in Africa
Chapter 19 : Rethinking Patient Empowerment through Online Patient Portals for Managing Diabetes and Hypertension in Ghana
Chapter 20 : Innovation and Healthcare in the Next Decade
Part VI : Making Higher Education More Responsive
Chapter 21 : Deploying a Computer-based Registration System in Developing Economy : Lessons Learned
Chapter 22 : Towards Improving Students’ Academic Engagement : The Role of Educational Technology
Chapter 23 : Towards Building Organizational Resilience to Social Engineering among Higher Educational Institution Professionals
Chapter 24 : Professional Accounting Students’ Intention to Continuously Use E-Learning in COVID-19 Era
Index
