Anyone engaged in the rapidly emerging marketing of energy as a commodity will benefit from Energy Marketing Handbook. In this comprehensive volume filled with the latest in energy marketing information, energy-specialist Denise Warkentin details the open markets, wholesale and retail wheeling, the alignment of the electric power industry, and offers ways to manage risk in the market. An extensive reference section defines the special terms related to energy as a commodity and lists acronyms and trade groups involved. Readers will learn: What energy marketing is and how it differs from both power marketing and brokering How the past has shaped the current path of the electric power and natural gas industries How electricity deregulation will effect natural gas What the Federal Energy Regulatory Commision's recent adoption of Ferc Orders 888 and 889 means for the industry How alliances and marketing relationships have emerged within the electric utility industry and in the natural gas industry How to manange and control risk in a competitive atmosphere As Editor of Energy Marketing and News Editor for Electric Light & Power, Denise Warkentin deals with the complex issues of energy marketing on a daily basis. Based on her research, she teaches informative and non-technical public seminars on such topics as utility financial condition and profitability, energy marketing and reengineering and downsizing. Warkentin holds a BA in journalism from the University of Oklahoma and has been writing on business, regulatory, legal and environmental issues for 13 years and on electric power and natural gas markets for five years.
Figures
Tables
Foreword
Preface
Chapter 1 : Introduction to Energy Marketing
Chapter 2 : Evolution in the Energy Industry
Chapter 3 : The Interplay Between Gas and Electricity
Chapter 4 : Retail Wheeling
Chapter 5 : Wholesale Wheeling
Chapter 6 : Alliances and Special Marketing Relationships
Chapter 7 : Buying and Selling Energy Through Electronic Energy Exchanges
Chapter 8 : Managing Risk in a Competitive Environment
Appendix
Appendix A : Glossary
Appendix B : Acronyms
Appendix C : Trade Groups, Associations and Federal Agencies
Appendix D : Power Marketers and Contacts
Appendix E : A Power Marketer's Business Plan
Bibliography
Index
