Title: Global Management Strategies : Sales, Design, Manufacturing & Operations Author: Brian E. Porter, Marcus Goncalves ISBN: 0791802760 / 9780791802762 Format: Soft Cover Pages: 120 Publisher: ASME Year: 2008 Availability: Out of Stock
Description
Contents
“This book is meant for all the stakeholders in an organization starting from a COO to a line manager. In today's world, where manufacturing is outsourced to developing countries, this book aptly talks about global operations strategies that managers need to absorb . The discussion of human evolution and how it is analogous to evolving management strategies makes the book an interesting read. Goncalves and Porter's use of farming, all the key players involved in farming and the key elements for efficient and successful farming, and how it all relates to various management strategies is very practical and easy to relate to.”
"Goncalves and Porter's book is a practical guide for the global manager, who needs to adapt and succeed in the ever changing global marketplace and multinational institutions, and a reminder to us that the principles of management are still unchanged since the beginning of the history of mankind (caveman) to our modern age (yuppies.) Even in today's complex corporate world, the goal to harvest the planted crop still needs the load, the wagon, the horses, the carrot and the driver to make money and survive."
Dedication
Preface
Acknowledgement
Chapter 1 : Management Evolution Chapter 2 : Manager vs. Leader, Projects vs. People Chapter 3 : Sales : The Player Chapter 4 : Sales : The Strategies Chapter 5 : Design : The Players Chapter 6 : Design : The Strategies Chapter 7 : Manufacturing : The Players Chapter 8 : Manufacturing : The Strategies Chapter 9 : Operations : The Players Chapter 10 : Operations : The Strategies Chapter 11 : Global Strategies for All Managers Chapter 12 : Going Beyond Leadership