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Harnessing Digital Disruption : How Companies Win with Design Thinking, Agile, and Lean Startup

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Title: Harnessing Digital Disruption : How Companies Win with Design Thinking, Agile, and Lean Startup
Author: Laurent Simon, Pascal Dennis
ISBN: 1138323209 / 9781138323209
Format: Soft Cover
Pages: 234
Publisher: Productivity Press
Year: 2021
Availability: 2 to 3 weeks
     
 
  • Description
  • Contents

Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world?

In a cool, readable style Harnessing Digital Disruption: How Companies Win with Design Thinking, Agile, and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format, the book demonstrates how to harness the power of digital technology, methods and thinking on the path to revival and prosperity. It illustrates the situations, characters, and blockers you’ll likely face as you progress through your journey.

The setting is Singapore and the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers, and government agencies. You will learn how to:

  • Develop your Digital Transformation strategy and Innovation Portfolio
  • Reform customer journeys, launch new digital offerings, and validate new beta businesses
  • Develop senior leader digital literacy, and understanding of growth leadership
  • De-risk your journey using a proven overall approach based on proven principles
  • Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process

This book offers clear and compelling guidance on what it takes to transform your organization for a digital world. Each chapter includes Study Questions to facilitate learning and discussion in workshop and classroom settings.

Preface

Chapter 1 : The Elephant and the Greyhounds
Chapter 2 : Mapping Client Journeys to Grasp the Real Situation
Chapter 3 : Understanding Our Blockers
Chapter 4 : Finding True North with Our Digital Strategy Compass
Chapter 5 : Fostering Innovation in a Risk-Averse Culture
Chapter 6 : Embracing New Ways of Working
Chapter 7 : Launching Our First Wave Innovation Projects
Chapter 8 : Launching Our Second Wave Innovation Projects
Chapter 9 : Year-End Review at Asia Pacific Bank
Chapter 10 : How Do We Scale Our Transformation?
Chapter 11 : New Digital Ventures

Appendix A : Singapore Places Featured in Harnessing Digital Disruption
Appendix B : List of figures
Acknowledgements
Index

 
 
 
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