Written by two of the most important personalities of Google, this title gives the reader a clear view of the workspace of the world's biggest software giant. Today, Google has become synonymous with the world of the internet. But, it did not begin as a walk in the park. Hence, Eric and Jonathan write about the amazing evolution Google has experienced since its inception as a small start-up. The book talks about the monumental change Google has brought in work culture, business strategy, user friendliness, consumer approach, everyday innovation, and most importantly, how the gravity of its business interest shifted from the company to consumers. As the authors have first person perspectives on Google's unprecedented growth, they give a very clear picture to any organization that aspires to make the most of the current technologies. How Google Works recounts the story of a generation that has seen the internet and mobile technology taking over everything that existed before in the technological realm.
Foreword
Chapter 1 : Introduction - Lessons Learned from the Front Row
Chapter 2 : Culture - Believe Your Own Slogans
Chapter 3 : Strategy - Your Plan is Wrong
Chapter 4 : Talent - Hiring is the Most Important Thing You Do
Chapter 5 : Decisions - The True Meaning of Consensus
Chapter 6 : Communications - Be a Damn Good Router
Chapter 7 : Innovation - Create the Primordial Ooze
Chapter 8 : Conclusion - Imagine the Unimaginable
Acknowledgments
Glossary
Index
