Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
Foreword
Acknowledgements
Preface
Chapter 1 : The Boardroom Agenda
Chapter 2 : Digital Business Technologies and Total Action
Chapter 3 : Weeding Out Fatal Inaction
Chapter 4 : The Total Action CaseBook
Chapter 5 : Engaging Outside-in : The Route to Total Action
Notes
Bibliography
Index
About The Authors
