Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

Title: Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence
Author: Jason Miles
ISBN: 1260453308 / 9781260453300
Format: Soft Cover
Pages: 288
Publisher: McGraw-Hill
Year: 2019
Availability: Send us an Email (info@standardsmedia.com) for more details

Tab Article

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

The essential guide to marketing and building your business on Instagram - today’s hottest social media platform

While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.  

You’ll discover how to:

  •     Leverage Instagram to build and strengthen your business or personal brand
  •     Design an effective marketing plan for the platform
  •     Sell directly on Instagram with Shop-able posts
  •     Avoid common pitfalls, and much more


If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.

Tab Article

Chapter 1 : Join Instagram and Get Your Business Profile
Chapter 2 : Mastering Basic Functionality
Chapter 3 : Mastering Instagram Stories and IGTV                                                          
Chapter 4 : Master Hashtags                                                      
Chapter 5 : A Side Step For NonProfits, Local Marketers, and Service Providers
Chapter 6 : Create Your Content Blueprint                                                                       
Chapter 7 : Use The Daily Actions Checklist To Gather Your Tribe                              
Chapter 8 : Building Your Instagram Support Team
Chapter 9 : Master Copywriting Secrets For Instagram  
Chapter 10 : Use Triggers Of Engagement                                                                                   
Chapter 11 : Run Contests and Use Freebies Regularly                                                                  
Chapter 12 : Selling Directly On Instagram                                                                    
Chapter 13 : Use Multistep Campaigns and User Generated Content     
Chapter 14 : Start Advertising On Instagram                                                                              
Chapter 15 : Scale Up Your Advertising With Agency Help                                         
Chapter 16 : Start Working With
Chapter 17 : Become An Influencer    
Chapter 18 : Use Tools To Expand                                                                                    
Chapter 19 : Get Coaching and Ongoing Training