A groundbreaking book on applying jugaad innovation for breakthrough growth.
Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth.
In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
Foreword by Ratan Tata
Introduction by Sam Pitroda
Chapter 1 : Jugaad : A Breakthrough Growth Strategy
Chapter 2 : Principle One : Seek Opportunity in Adversity
Chapter 3 : Principle Two : Do More with Less
Chapter 4 : Principle Three : Think and Act Flexibly
Chapter 5 : Principle Four : Keep it Simple
Chapter 6 : Principle Five : Include the Margin
Chapter 7 : Principle Six : Follow Your Heart
Chapter 8 : Integrating Jugaad into Your Organization
Chapter 9 : Building Jugaad Nations
Epilogue
Notes
Acknowledgments
A Note on the Authors
A Note on the Type
