Leading Tomorrow : How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses – through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them – based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society’s contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future.

Essentially, this book:

• Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading
• Provides strategies to lead authentically on the array of issues that provide key stakeholders – customers, investors, governments and employees – with a greater reason to engage with and build loyalty to the business
• Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.

Preface
About the Author

Chapter 1 : The Business Ecosystem
Chapter 2 : New Leaders
Chapter 3 : A Call for Change
Chapter 4 : Investors
Chapter 5 : Customers
Chapter 6 : Employees
Chapter 7 : Community
Chapter 8 : Government
Chapter 9 : Global Trends
Chapter 10 : Tomorrow’s Global Goals
Chapter 11 : A New Balance
Chapter 12 : The Personal Journey
Chapter 13 : Imagine
Chapter 14 : Find Purpose
Chapter 15 : Have Faith
Chapter 16 : Believe
Chapter 17 : Know
Chapter 18 : Do
Chapter 19 : Prove
Chapter 20 : The Board
Chapter 21 : The Executive
Chapter 22 : The Organization
Chapter 23 : Language
Chapter 24 : Habits
Chapter 25 : Disciplines
Chapter 26 : Courage

Index