Managerial Economics : A Concept For Today's Decision Managers, 3rd Edition

Title: Managerial Economics : A Concept For Today's Decision Managers, 3rd Edition
Author: Rajeev Johari
ISBN: 811952506X / 9788119525065
Format: Soft Cover
Pages: 337
Publisher: Kojo Press
Year: 2026
Availability: In Stock

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This book has been prepared in alignment of the contemporary syllabus of management courses in Administration, Commerce, and Economics at university and college levels. The book is largely geared at enabling holistic understanding of situations and problems applying managerial skills. This book focuses on day to day operations in business administration, commerce and management of the industry's issues. This book will be helpful to managers in taking decision relating to industrial growth and advancement towards honing their industrial prospects. This book strikes a balance between operations and management skills towards making the right decision for managers in business.

Features

1. This book will have a wider base as it has been designed observing an application orientation confining to not just one particular university so will find scope in major technical and professional universities offering management courses.
2. The book is neither too exhaustive nor too sketchy but is just the right all encompassing mix of theoretical and practical relevant inputs required for the courses for which it is meant.
3. The book strives for enriched pedagogy as language followed is kept as simple as possible to enable better receptivity for students. Wherever possible ample use of self explanatory figures, tables, numericals and illustration based on updated contemporary context further add to comprehension ease of the contents. Each chapter is supplemented with gist of the study material at the end.
4. The contents are graded built on understanding of a chapter based on the preceding chapters given that the subject themes are not mutually exclusive of each other.
5. For a crisp grasp of information, resources in the form of PowerPoint presentations have been made available.
6. Apart from the usual objective and subjective questions, the book features assessing of analytical thinking and problem solving abilities based on posers directed at the same. Solutions and hints to some of them are provided towards the end. Immense and indepth use of Software's like MS excel has been resorted for conceptual clarity.

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Forward
Acknowledgements
Preface to the Second Edition
About the Author

Unit I : Introduction to Demand and Supply Analysis
Chapter 1 :
Nature and Scope of Managerial Economics
Chapter 2 : Consumer Demand and Supply Analysis
Chapter 3 : Elasticity of Demand and Supply

Unit II : Demand Estimation and Theory of Consumer Behaviour
Chapter 4 :
Demand Estimation and Forecasting
Chapter 5 : Theory of Consumer Behaviour

Unit III : Production and Cost Analysis
Chapter 6 :
Production Analysis
Chapter 7 : Cost Analysis
Chapter 8 : Projects Assessment in Long Run

Unit IV : Market Structure
Chapter 9 :
Perfect Market
Chapter 10 : Monopoly Market
Chapter 11 : Monopolistic Market
Chapter 12 : Oligopoly Market
Chapter 13 : Game Theory

Unit V : Macro Economic Analysis
Chapter 14 :
Macro Economics Analysis