Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.
-
Helps retailers and analysts to use analytics to sell more merchandise
-
Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level
-
Reveals how retailers can begin using their data as a strategic advantage
-
Includes examples from many retail departments illustrating successful use of data and analytics
Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
Preface
Acknowledgments
Chapter 1 : Retailing Analytics : An Introduction
Chapter 2 : Retail and Data Analytics
Chapter 3 : The Apparel Industry
Chapter 4 : Importance of Geography and Demographics
Chapter 5 : In-Store Marketing and Presentation
Chapter 6 : Store Operations and Retail Data
Chapter 7 : Loyalty Marketing
Glossary
About the Author
Index
