Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

Title: Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change
Author: Jonathan Brill
ISBN: 1264257155 / 9781264257157
Format: Hard Cover
Pages: 368
Publisher: McGraw-Hill
Year: 2021
Availability: Send us an Email (info@standardsmedia.com) for more details

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“An actionable framework for driving change.” —Adam Grant

Will the next rogue wave sink your ship—or will you choose to profit from it?

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.

In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:

  • Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
  • Turn sudden threats into outsized opportunities
  • Create a culture of entrepreneurship and experimentation
  • Build and scale leadership skills and processes to supercharge your company’s agility and adaptability

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

Resilience is your new strategy for growth.

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Part I : Awareness
Chapter 1 : Transforming To Survive In Our Increasingly Volatile World
Chapter 2 : 10 Undercurrents Will Cause The Next Rogue Wave

Part Ii : Behavior Change The Rogue Method
Chapter 3 : Reality Test
Chapter 4 : Observe Your System
Chapter 5 : Generate Your Futures
Chapter 6 : Uncouple Your Opportunities From Your Threats
Chapter 7 : Experiment

Part Iii : Culture Change
Chapter 8 : Leading In Stormy Seas

Conclusion: Driving Resilient Growth In Your Organization
   Phase I : Awareness
   Phase Ii : Behavior Change
   Phase Iii : Culture Change
   Phase Iv : Resilient Growth