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The 7 Principles of Brand Management

Title: The 7 Principles of Brand Management
Author:
ISBN: 007680906 / 9780070680906
Format: Soft Cover
Pages: 125
Publisher: TMH
Year: 2011
Availability: In Stock

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The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing

It makes fascinating reading for every professional. It is simple and the marketing principles are very well illustrated.
This book distils brand management into just a few key fundamentals, while capturing the nuances that brand managers all over the world grapple with on a daily basis. The clarity and conciseness of the fundamentals combined with well-chosen case studies to bring it to life makes for a smooth read.

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Preface

Chapter 1 : Introduction to the 7 Fundamental Brand Management Principles
Chapter 2 : Principle 1 : Leverage Information via Hypothesis-led Data Analysis
Chapter 3 : Principle 2 : Understand Competition and Maintain Your Point of Difference
Chapter 4 : Principle 3 : Manage Your Budgets with Scarcity Mentality
Chapter 5 : Principle 4 : Know the Hurdle in Your Consumer's Life that Your Offering Smoothens
Chapter 6 : Principle 5 : Be Consistent with Your Positioning Over Time and Across Platforms
Chapter 7 : Principle 6 : Get the Right Pricing that Offers Value in the Eyes of Your Consumers
Chapter 8 : Principle 7 : Motivate the Team by Envisioning and Early Buy-In
Chapter 9 : Tail Piece

References
Index

 

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