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The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce! The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical "how to" guide, offering extensive examples to illustrate practical applications. The tools and techniques in this Handbook can be adapted outright or modified to suit individual needs. Checklists, e-mail and Website addresses, exhibits, illustrations, and step-by-step instructions enhance The Handbook's practical use.
The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The Handbook provides managers with a compendium of current technologies and applications.
