This insider's view of how Japanese companies work is written by a former manager for Eastman Kodak who successfully ran the company in Japan for seven years. Not a "Japan-bashing" book, The Tokyo Chronicles shows Sieg's deep respect for this society and presents a fresh, fascinating view of America's essential economic partner. Photos and line drawings.
Acknowledgments
Introduction
Dial 119
Chapter 1 : Do Your Best! : Understanding the Japanese Work Ethic
Chapter 2 : On Being Number One : The Japanese National Passion for Superlatives
Chapter 3 : Sign Wars : Attack and Counterattack
Chapter 4 : Kodak Go : Breaking into the Japanese Marketplace
Chapter 5 : I am Sieg from Kodak : The Social Life of the Company Man
Chapter 6 : OF Great Harmonizers and Melodious Leaders : The Role of the Company President
Chapter 7 : Trickle-Down Management : Leaking Information from the Top
Chapter 8 : Gurupu : United We Stand
Chapter 9 : A Visit with the Mayor of Yokohama : Buying Land or Renting Space in Japan
Chapter 10 : Fill ‘ER UP! : Welcome to Service Japan
Chapter 11 : Pie in the Sky : Why the Japanese Love Information
Chapter 12 : Molding Putty : Training Your New Japanese Employess
Chapter 13 : I’ve Come to Explain Why I Can’t Accept Your Job Offer : Hiring Japanese to Work in a Gaijin Company
Chapter 14 : I Give You My Feelings : On the Role of Money in Japan
Chapter 15 : An Apology to the Man in Osaka : Maintaining Harmony in Japanese Society
Chapter 16 : “We’ll Discuss This and Get Back to You Soon” Negotiating an Acquisition in Japan
Chapter 17 : Fighting Fire with Fire : Playing and Winning at the Keiretsu Game
Chapter 18 : Akihabara : How the Japanese Conduct Real-Time Market Research
Chapter 19 : Incremental Improvement : Pursuing the Right Thing to Do
Chapter 20 : Innovators in the Midst : Dispelling the No-Creativity-Here Myth
Chapter 21 : OF Perfect Weddings and Perfect Fish : Creating Products for Japan
Chapter 22 : And Now A Word from Our Sponsor : Creating Ads for Japanese Consumers
Chapter 23 : You Guys Just Don’t Try Hard Enough : Why There’s No Trade Problem Here
Chapter 24 : I Couldn’t Have Said That While I was Sober : Riding the Last Train from Ginza
Chapter 25 : Exploiting the American Achilles Heel : How the Japanese Gain the Upper Hand in Negotiations
Chapter 26 : Sayonara : Passing the Reins on to a Successor
About the Authors
