"Toyota's strength doesn't come from its production system alone. With this book, I hope people realize that there is also a Toyota Way that strengthens sales."
- Fujio Cho, Toyota Motor Corporation Chairman
"Putting customers first is more than a slogan at Toyota. They work hard to ingrain in every engineer, every person in the sales organization, and every person building cars that the company exists to serve customers and society."
- Jeffrey Liker, New York Times Bestselling Author of the Toyota Way
Toyota's implicit and explicit knowledge of marketing is revealed by the Former Executive Vice President of Toyota Motor Corporation as well as the Former President of Toyota Motor Sales, U.S.A. This book includes methods and best practices that created the legendary Sales and Marketing Team of Toyota:
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Silver Book : Renowned book of wisdom from Toyota greats
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Off-site Meeting : How this informal and candid forum generates dynamic impact
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Best Practice Bulletin : The very best practices and solutions from Toyota operations around the world
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Global Knowledge Center : Purpose driven foundation where knowledge is collected and dispersed
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Town Hall Meeting : Where opinions from the gemba are heard
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Dealer Council : Acknowledging distributors and dealers as integral team members vital for success
Foreword
Authors Message
Chapter 1 : Sales and Marketing Methods to Be Learned from Around the World
Chapter 2 : Wisdom of Marketing : The "Silver Book"
Chapter 3 : Reinforcing Sales and Marketing Organization by Building a Process
Chapter 4 : Why Lexus Became Succuessful?
Chapter 5 : Our Mindset Behind Sales and Marketing
Chapter 6 : Future of the Toyota Way
Chapter 7 : Future Threats
Summary
Afterword
List of Figures
Index
