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Thinking About GIS : Geographic Information System Planning for Managers presents a planning model for designing data and technology systems that will meet any organization's specific needs. Designed for two primary audiences—senior managers who oversee information technologies and technical specialists responsible for system design—this book provides a common platform on which to conduct GIS planning. The fourth edition has been updated to reflect the latest trends in the technology, plus it includes new case studies, a GIS dictionary, access to author Roger Tomlinson's nine-module course, "Planning for a GIS," as well as video of his "Planning and Managing a GIS" presentation from the Esri International User Conference.