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Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value

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Title: Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value
Author: Richard Tait, Ronald Lasser, Sheila Mello, Wayne Mackey
ISBN: 1932159576 / 9781932159578
Format: Hard Cover
Pages: 276
Publisher: J.ROSS Publishing
Year: 2006
Availability: In Stock
  • Description
  • Contents

Value Innovation Portfolio Management offers a new, proven approach to product portfolio management and innovation that uses customer value as the key predictor of success. It illustrates how shifting the portfolio management metric from financials to customer value helps companies identify innovations that delight end users and drive double-digit growth.

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Chapter 1 : Understanding Customer Value : The Grounded Portfolio
Chapter 2 : Understanding The Role of Innovation : The Relevant Portfolio
Chapter 3 : Vision, Mission, Strategy, and Value: The Intentional Portfolio
Chapter 4 : Aiming for The Sweet Spot: The Optimized Portfolio
Chapter 5 : Accurate Customer Value Data: The Measured Portfolio
Chapter 6 : Aligning The Organization: The Supported Portfolio
Chapter 7 : Elements of Realization: The Actionable Portfolio
Chapter 8 : Appreciating Investment Intensity: The Fortified Portfolio
Chapter 9 : Keeping The Fires Burning: The Dynamic Portfolio
Chapter 10 : A Talent for Change: The Sustainable Portfolio

Appendix A : Using Market-Driven Product Definition (MDPD) to Capture The Voice of the Customer
Appendix B : Managing Investment Intensity in The VIP
Appendix C : The Accelerated Implementation Model (AIM) for Change

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