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	Title: Customer Retention Through Quality Leadership: The Baxter Approach Author: Deborah G. Fliehman David D. Auld ISBN: 0873891678 / 9780873891677 Format: Soft Cover Pages: 233 Publisher: ASQ Year: 1993 Availability: In Stock


Contents Preface Chapter 1 : An Active Commitment to Quality Results in Customer Satisfaction Chapter 2 : Customer Satisfaction Through Requirements Assessment Chapter 3 : Customer Satisfaction Leads to Customer Retention Chapter 4 : Innovative Strategy Benefits Partnership Activities Chapter 5 : Tools and Techniques for Achieving Customer Satisfaction References Index

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