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More organizations and their leaders are looking to big data to transform processes and elevate the quality of products and services. Yet, gathering and storing large amounts of data isn’t the quick fix often sought after. Without analysts—the human component—to interpret that data, the cost of incorrect or misinterpreted data can greatly impact organizations.
In this book, William Mawby examines the claims of big data analysis in detail. Using examples to illustrate potential problems that may lead to inefficient and inaccurate results, Mawby helps practitioners avoid potential pitfalls and offers application methods to incorporate big data analytics into your company that will enhance your analytic efforts.
