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As technology continues to advance into new and uncharted territories, expectations placed on manufacturers will continue to grow. To stay competitive, manufacturers need to have a solid strategy to deal with issues such as shortened product life cycles, increased technology, and global competition. However, a growing part of this strategy needs to relate to suppliers and their roles in the product development process. More effective integration of suppliers into a firm's product value/supply chain will be a key factor in achieving improvements necessary to remain competitive. This issue is at the heart of New Product Development: Strategies for Supplier Integration.
Written by a team of experts in the new product development field, this book is based on a three year study at Michigan State University that investigated the integration of suppliers into new product development, and provides a complete how-to guide for establishing new supplier strategies.
