Title: Strategic Navigation: A Systems Approach to Business Strategy Author: Dettmer, H. William ISBN: 0873896033 / 9780873896030 Format: Hard Cover Pages: 328 Publisher: ASQ Year: 2004 Availability: Out of Stock
Description
Contents
There are many parallels between the business world and the military world: both must always be wary of the competition; both must be able to adapt to rapidly changing conditions; and if either falters the results could be devastating. Yet while military leaders have employed essentially the same strategies for thousands of years, business leaders often feel the need to try the latest fad in an effort to capture lightning in a bottle and lead the company to success. In Strategic Navigation: A Systems Approach to Business Strategy, best-selling author H. William Dettmer explains how sound, proven strategies used by great military leaders from Sun Tzu to Schwarzkopf can also be easily and effectively used in the business world.
Dettmer begins the book by introducing the conceptual framework of military strategy and maneuver warfare, which dates back over 2,300 years to the time of Sun Tzu’s The Art of War. He first explains how the time-tested principles of war planning and military execution can be readily applied to non-military uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus. Dettmer then introduces a logical, systematic tool set to help you translate the military strategy ‘template’ into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is quick and easy to use, flexible enough to accommodate changes in the external environment, and supports the creativity of both strategists and executors.
List of Illustrations
Acknowledgments
Introduction
Chapter 1. : Traditional Strategic Planning Chapter 2. : The Hoshin Strategic Model Chapter 3. : The Military Strategic Planning Model Chapter 4. : The Constraint Management Model Chapter 5. : Defining the Paradigm: System Boundary, Goal, Critical Success Factors, and Measures of Progress Chapter 6. : Knowledge, Creativity, Idea Generation Chapter 7. : Analyzing the Mismatches Chapter 8. : Creating a Transformation: Resolving Conflict Chapter 9. : Sun Tzu and the Art of Modern Combat Chapter 10. : Designing the Future: Laying Out Strategy Chapter 11. : Planning the Execution Chapter 12. : Putting It All Together
Appendix A : The Crawford Slip Method
Appendix B : U.S. Transportion Command
Appendix C : Wurtzberg Corporation
Appendix D : Case Study: Olympic Aqua Ventures
Appendix E : Strategic Conflicts (Examples)
Appendix F : Strategic Wisdom