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This practical "how-to" book is an outgrowth of a series of lectures and workshops over the past six years by a renowned expert in the field. As a first-of-a-kind book on this topic, it emphasizes the importance of the customer-supplier innovation team as a key means to gaining a competitive advantage. The reader is provided with a practical approach to identifying, creating and operating customer and supplier innovation teams. Chapters are arranged to enable the reader to learn the basic points and retain techniques by working through self-instructional exercises.
