Marketing Books
Total Record : 223
Author: Sunil K. Parameswaran
ISBN: 0070599122 / 9780070599123
Year: 2010
Availability: Out of Stock Future Markets: Theory and Practice is the first of the two books written by the on Futures, Options and Swaps, and covers forward and futures contracts. The second book would cover options and swap...
ISBN: 0070599122 / 9780070599123
Year: 2010
Availability: Out of Stock Future Markets: Theory and Practice is the first of the two books written by the on Futures, Options and Swaps, and covers forward and futures contracts. The second book would cover options and swap...
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| List Price: ` 470 |
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Author: Clarke L. Caywood
ISBN: 1259027635 / 9781259027635
Year: 2012
Availability: Out of Stock The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbo...
ISBN: 1259027635 / 9781259027635
Year: 2012
Availability: Out of Stock The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbo...
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| List Price: ` 1725 |
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Author: Dave Ulrich, Jon Younger, Mike Ulrich, Wayne Brockbank
ISBN: 1259061051 / 9781259061059
Year: 2012
Availability: Out of Stock "This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective." "Edward E. Lawler III, Professor, Universit...
ISBN: 1259061051 / 9781259061059
Year: 2012
Availability: Out of Stock "This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective." "Edward E. Lawler III, Professor, Universit...
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| List Price: ` 688 |
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Author: Constance M. Brown
ISBN: 1259027643 / 9781259027642
Year: 2012
Availability: Out of Stock Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transforme...
ISBN: 1259027643 / 9781259027642
Year: 2012
Availability: Out of Stock Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transforme...
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| List Price: ` 699 |
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Author: Dr. Volker G. Hildebrand, Reza Soudagar, Vinay Lyer
ISBN: 1259025799 / 9781259025792
Year: 2012
Availability: Out of Stock Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail'the customer. Whether your company serves consumers or other bus...
ISBN: 1259025799 / 9781259025792
Year: 2012
Availability: Out of Stock Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail'the customer. Whether your company serves consumers or other bus...
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| List Price: ` 645 |
| Offer Price: ` 570 |
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Author: Jeffrey Hayzlett, Jim Eber
ISBN: 1259029255 / 9781259029257
Year: 2012
Availability: Out of Stock What's stopping you from making the changes your business needs to thrive' The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies ...
ISBN: 1259029255 / 9781259029257
Year: 2012
Availability: Out of Stock What's stopping you from making the changes your business needs to thrive' The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies ...
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| List Price: ` 375 |
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Author: Sue Hershkowitz-Coore
ISBN: 1259029042 / 9781259029042
Year: 2012
Availability: Out of Stock High-impact language for today's lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, soci...
ISBN: 1259029042 / 9781259029042
Year: 2012
Availability: Out of Stock High-impact language for today's lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, soci...
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| List Price: ` 455 |
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Author: A.V. Rajwade
ISBN: 0070680183 / 9780070680180
Year: 2010
Availability: Out of Stock Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a major weakness:...
ISBN: 0070680183 / 9780070680180
Year: 2010
Availability: Out of Stock Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a major weakness:...
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| List Price: ` 655 |
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Author: Al Ries, Jack Trout
ISBN: 125902900X / 9781259029004
Year: 2012
Availability: Out of Stock The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit....
ISBN: 125902900X / 9781259029004
Year: 2012
Availability: Out of Stock The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit....
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| List Price: ` 1350 |
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Author: Al Switzler, David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan
ISBN: 0070222924 / 9780070222922
Year: 2012
Availability: Out of Stock Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change ha...
ISBN: 0070222924 / 9780070222922
Year: 2012
Availability: Out of Stock Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change ha...
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| List Price: ` 650 |
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Author: M.G. Parameswaran
ISBN: 0070223947 / 9780070223943
Year: 2012
Availability: Out of Stock 'M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will ...
ISBN: 0070223947 / 9780070223943
Year: 2012
Availability: Out of Stock 'M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will ...
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| List Price: ` 605 |
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Author: M.G. Parameswaran
ISBN: 0070147949 / 9780070147942
Year: 2009
Availability: In Stock This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and adv...
ISBN: 0070147949 / 9780070147942
Year: 2009
Availability: In Stock This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and adv...
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| List Price: ` 435 |
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Author: Sunil K. Parameswaran
ISBN: 0070620873 / 9780070620872
Year: 2007
Availability: In Stock The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
ISBN: 0070620873 / 9780070620872
Year: 2007
Availability: In Stock The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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| List Price: ` 225 |
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Author: Srikumar S. Rao
ISBN: 0070703671 / 9780070703674
Year: 2010
Availability: Out of Stock In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough econ...
ISBN: 0070703671 / 9780070703674
Year: 2010
Availability: Out of Stock In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough econ...
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| List Price: ` 415 |
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Author: Carmine Gallo
ISBN: 1259027686 / 9781259027680
Year: 2012
Availability: In Stock Apple Stores earn more money per square foot than any other retailer. At the core of Apple's success and intense customer loyalty, however, aren't just 'Insanely Great' products, but great people wh...
ISBN: 1259027686 / 9781259027680
Year: 2012
Availability: In Stock Apple Stores earn more money per square foot than any other retailer. At the core of Apple's success and intense customer loyalty, however, aren't just 'Insanely Great' products, but great people wh...
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| List Price: ` 469 |
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Author: Anthony A. Rose
ISBN: 125906106X / 9781259061066
Year: 2013
Availability: In Stock Do you want to live a life of no limits, no excuses, and no regrets' If your answer is 'Yes,' then this is just the book for you! Written for people who want to live a full and complete life'a...
ISBN: 125906106X / 9781259061066
Year: 2013
Availability: In Stock Do you want to live a life of no limits, no excuses, and no regrets' If your answer is 'Yes,' then this is just the book for you! Written for people who want to live a full and complete life'a...
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| List Price: ` 465 |
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Author: Anders Dahlvig
ISBN: 1259025608 / 9781259025600
Year: 2012
Availability: Out of Stock With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than ...
ISBN: 1259025608 / 9781259025600
Year: 2012
Availability: Out of Stock With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than ...
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| List Price: ` 450 |
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Author: Shrinivas Pandit
ISBN: 0070147809 / 9780070147805
Year: 2009
Availability: In Stock "Outstanding chief executives do not possess any superhuman qualities or mystical powers. They follow simple common sense practices in the daily grind of business to rise to the top." The Alchemy...
ISBN: 0070147809 / 9780070147805
Year: 2009
Availability: In Stock "Outstanding chief executives do not possess any superhuman qualities or mystical powers. They follow simple common sense practices in the daily grind of business to rise to the top." The Alchemy...
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| List Price: ` 240 |
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Author: Jason Jordan, Michelle Vazzana
ISBN: 1259028747 / 9781259028748
Year: 2012
Availability: Out of Stock There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help y...
ISBN: 1259028747 / 9781259028748
Year: 2012
Availability: Out of Stock There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help y...
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| List Price: ` 525 |
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Author: Bill Hawkins, Don Brown, Marshall Goldsmith
ISBN: 1259027694 / 9781259027697
Year: 2012
Availability: Out of Stock One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly?stop. Hi...
ISBN: 1259027694 / 9781259027697
Year: 2012
Availability: Out of Stock One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly?stop. Hi...
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| List Price: ` 451 |
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Author: Dun & Bradstreet
ISBN: 9351340295 / 9789351340294
Year: 2011
Availability: Out of Stock Financial Risk Management deals with risk management in businesses, particularly in banks and financial institutions. It discusses the concepts of risk, its various sources and the need for risk ...
ISBN: 9351340295 / 9789351340294
Year: 2011
Availability: Out of Stock Financial Risk Management deals with risk management in businesses, particularly in banks and financial institutions. It discusses the concepts of risk, its various sources and the need for risk ...
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| List Price: ` 750 |
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Author: Jim Cain, Mary Scannell
ISBN: 1259029182 / 9781259029189
Year: 2012
Availability: Out of Stock Featuring activities and exercises designed for groups of any size, The Big Book of Low-Cost Training Games proves that training can still deliver outstanding results, even when you're watching the ...
ISBN: 1259029182 / 9781259029189
Year: 2012
Availability: Out of Stock Featuring activities and exercises designed for groups of any size, The Big Book of Low-Cost Training Games proves that training can still deliver outstanding results, even when you're watching the ...
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| List Price: ` 640 |
| Offer Price: ` 620 |
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Author: Charles Richards
ISBN: 1259027708 / 9781259027703
Year: 2012
Availability: Out of Stock Why do some people feel a perpetual state of lack and fear about money, while others feel genuinely prosperous, regardless of the size of their bank accounts' Why do some people shudder with dread w...
ISBN: 1259027708 / 9781259027703
Year: 2012
Availability: Out of Stock Why do some people feel a perpetual state of lack and fear about money, while others feel genuinely prosperous, regardless of the size of their bank accounts' Why do some people shudder with dread w...
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| List Price: ` 365 |
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Author: Jed Alpert
ISBN: 1259029190 / 9781259029196
Year: 2012
Availability: Out of Stock What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be' Such a tool already exis...
ISBN: 1259029190 / 9781259029196
Year: 2012
Availability: Out of Stock What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be' Such a tool already exis...
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| List Price: ` 440 |
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Author: Dun & Bradstreet
ISBN: 007062108X / 9780070621084
Year: 2011
Availability: In Stock Globalization and increasing internationalization of financial transactions has profoundly transformed the Foreign Exchange Markets, not only in size, but also in complexity, variety of products, nu...
ISBN: 007062108X / 9780070621084
Year: 2011
Availability: In Stock Globalization and increasing internationalization of financial transactions has profoundly transformed the Foreign Exchange Markets, not only in size, but also in complexity, variety of products, nu...
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| List Price: ` 578 |
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