Marketing Books

Total Record : 224
Author: David Sweenor, Gary Miner, Scott Burk
ISBN: 1032066814 / 9781032066813
Year: 2024
Availability: Out of Stock
Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they thought were good d...
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Author: Diana Jones
ISBN: 0367765187 / 9780367765187
Year: 2022
Availability: 45-60 days
There’s an epidemic of leadership failure—whether something as small as a meeting, or as large as implementing enterprise wide change. Leaders know that sinking feeling when a gap emerge...
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List Price: £ 25.99
 
Author: Dan Prock
ISBN: 0367370700 / 9780367370701
Year: 2021
Availability: In Stock
The Sensei Way at Work follows in the wake of dozens of successful business books on the Toyota production system, lean enterprise, and the Toyota Way, yet it is unique. It identifies the five keys ...
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List Price: £ 32.99
Offer Price: ` 2550
 
Author: Flevy Lasrado, Norhayati Zakaria
ISBN: 1032176245 / 9781032176246
Year: 2021
Availability: 2 to 3 weeks
The aim of this book is to bridge two different core disciplines: quality management and cross-cultural management, based on how multinational corporations work, and how culture determines individua...
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Author: Adam Ward
ISBN: 1032178590 / 9781032178592
Year: 2021
Availability: In Stock
This book gives the reader an inside look at creating a new healthcare service using practical examples and scenarios one would face if doing it themselves. This book chronicles the journey of a fic...
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List Price: £ 32.99
Offer Price: ` 2450
 
Author: Chandana Hewege, Jishnu Bhattacharyya, M.S. Balaji, Manoj Kumar Dash, Weng Marc Lim
ISBN: 0367553635 / 9780367553630
Year: 2021
Availability: 2 to 3 weeks
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal...
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List Price: £ 61.99
 
Author: Erik Hollnagel
ISBN: 0367537214 / 9780367537210
Year: 2022
Availability: 2 to 3 weeks.
The complexity of today’s large organisations, businesses, and social institutions defeats management approaches based on monolithic thinking. Most industry and service organisations look at t...
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List Price: £ 33.99
 
Author: Amjad Shamim, Meghna Chhabra, Rohail Hassan
ISBN: 0367476738 / 9780367476731
Year: 2021
Availability: 2 to 3 weeks
The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneursh...
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List Price: £ 155
 
Author: Sarita D. Jackson
ISBN: 0367462648 / 9780367462642
Year: 2021
Availability: 2 to 3 weeks
"In 2012, U.S. and European firms accounted for the highest share of revenue generated by the top international architecture and engineering firms in Africa, at 27 and 31 percent, respectively," acc...
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List Price: £ 37.99
 
Author: Scott R. Coplan
ISBN: 0367431653 / 9780367431655
Year: 2022
Availability: 2 to 3 weeks
When a $145 million IT project failure pushes Los Angeles to the edge of financial meltdown, the County CEO asks Max McLellan, a harried IT project manager, aka The Integrator, for help. The County ...
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List Price: £ 42.99
 
Author: Debashis Sarkar
ISBN: 1032168374 / 9781032168371
Year: 2022
Availability: 2 to 3 weeks
This impactful volume demonstrates the application and power of psychology and behavioural economics in the pursuit of quality and continuous improvement. It focusses on how the works of stalwart...
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List Price: £ 37.99
 
Author: Orly Zeewy
ISBN: 0367466627 / 9780367466626
Year: 2021
Availability: 15-30 days
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about ...
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List Price: £ 21.99
 
Author: Anders Melander, David Andersson, Fredrik Elgh, Fredrik Fjellstedt, Malin Lofving
ISBN: 1032048255 / 9781032048253
Year: 2022
Availability: 2 to 3 weeks.
This book focuses on the implementation of Hoshin Kanri. It is a response to most books on strategic planning that tend to downplay the implementation and only describe the fully implemented plannin...
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List Price: £ 34.99
 
Author: Eiichi Yamaguchi
ISBN: 9814800740 / 9789814800747
Year: 2019
Availability: In Stock
What has gone wrong in Japan that has led to innovation crisis? Prof. Eiichi Yamaguchi has been committed to answer this question, and his quest has spanned several years and academic disciplines. I...
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List Price: £ 22
Offer Price: ` 1750
 
Author: Venkatesh Upadrista
ISBN: 0367746840 / 9780367746841
Year: 2021
Availability: 15-30 days
A staggering 70% of digital transformations have failed as per McKinsey. The key reason why enterprises are failing in their digital transformation journey is because there is no standard framework ...
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List Price: £ 43.99
 
Author: Rebecca Morgan
ISBN: 0367691167 / 9780367691165
Year: 2021
Availability: In Stock
While there are those who say manufacturing is dying, it is not and will not. Without a universal vow of poverty, growing economies will only increase demand. Manufacturing in the 21st century is no...
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List Price: £ 33.99
Offer Price: ` 2500
 
Author: The Kojo Press Development Team
ISBN: 8195456367 / 9788195456369
Year: 2022
Availability: In Stock
Corporate Coach is a simple key to unlock the complexities of “on the job & off the job training and further helps in growth and enhancing the horizon of employees. It is a “Training ...
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List Price: ` 495
 
Author: Gizem Ozbayrac
ISBN: 1032139099 / 9781032139098
Year: 2022
Availability: 2 to 3 weeks
Despite the astonishing technological developments in our times, it is surprising how little has changed in the way organizations are structured and managed. However, organizations are finally chang...
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List Price: £ 44.99
 
Author: Ralph L. Kliem
ISBN: 0367464330 / 9780367464332
Year: 2022
Availability: 2 to 3 weeks
The early explorers up through those of the early part of the last century were the supreme users of management practices that have been formalized today. Their expeditions had all the characteristi...
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List Price: £ 38.99
 
Author: Edward Uechi
ISBN: 1032038349 / 9781032038346
Year: 2022
Availability: 2 to 3 weeks
The world is undergoing a transformation in what Klaus Schwab, founder and Executive Chairman of the World Economic Forum, calls the "fourth industrial revolution." Technological development made po...
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List Price: £ 36.99
 
Author: Michel Baudin, Torbjorn Netland
ISBN: 0815363192 / 9780815363194
Year: 2022
Availability: 2 to 3 weeks
Introduction to Manufacturing Management focuses on the operational and tactical issues related to the engineering and management of manufacturing operations in factories, and the immediate links to...
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List Price: £ 65.99
 
Author: Hemachandran K, Juan Jaramillo, Raul V. Rodriguez, Sayantan Khanra
ISBN: 1032072776 / 9781032072777
Year: 2022
Availability: 2 to 3 weeks
Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured ...
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List Price: £ 49.99
 
Author: Walter Amedzro St-Hilaire
ISBN: 1032260106 / 9781032260105
Year: 2022
Availability: Out of Stock
From his position as a Senior Fellow, the author addresses in this book the structural challenges and difficulties that predate Covid pandemic. He has chosen to focus on long-term structural challen...
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List Price: £ 66.99

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Author: , Sid Ahmed Benraouane
ISBN: 1032197625 / 9781032197623
Year: 2022
Availability: 2 to 3 weeks
It has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The bigges...
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List Price: £ 55.99
 
Author: Ian Madden
ISBN: 1032155590 / 9781032155593
Year: 2022
Availability: 2 to 3 weeks
This book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a “way of life” and...
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List Price: £ 33.99
 
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