Marketing Books
Total Record : 223
Author: Barbara B. Flynn, Xiande Zhao
ISBN: 1439815542 / 9781439815540
Year: 2014
Availability: 2 to 3 weeks This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: to...
ISBN: 1439815542 / 9781439815540
Year: 2014
Availability: 2 to 3 weeks This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: to...
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| List Price: £ 76.99 |
| Discount: 10% |
| Offer Price: £ 69.29 |
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Author: Bill Stinnett
ISBN: 0070600023 / 9780070600027
Year: 2009
Availability: Out of Stock The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains w...
ISBN: 0070600023 / 9780070600027
Year: 2009
Availability: Out of Stock The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains w...
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| List Price: ` 435 |
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Author: Kevin L. Lyons
ISBN: 083113514X / 9780831135140
Year: 2015
Availability: In Stock This book shows the relationship between the sustainability movement and supply chains. It provides a guide for supply chain professionals, as well as government officials, corporate executives, and...
ISBN: 083113514X / 9780831135140
Year: 2015
Availability: In Stock This book shows the relationship between the sustainability movement and supply chains. It provides a guide for supply chain professionals, as well as government officials, corporate executives, and...
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| List Price: $ 109.95 |
| Offer Price: ` 7800 |
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Author: Domingo Tavella, Susan Chiu
ISBN: 0750682345 / 9780750682343
Year: 2008
Availability: 2 to 3 weeks. The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of prac...
ISBN: 0750682345 / 9780750682343
Year: 2008
Availability: 2 to 3 weeks. The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of prac...
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| List Price: £ 64.99 |
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Author: Arthur Money, Joe F. Hair, Mary Celsi, Michael Page, Phillip Samouel
ISBN: 0765646137 / 9780765646132
Year: 2016
Availability: In Stock Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides resear...
ISBN: 0765646137 / 9780765646132
Year: 2016
Availability: In Stock Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides resear...
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| List Price: £ 70 |
| Discount: 10% |
| Offer Price: £ 63 |
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Author: John C. Hull, Sankarshan Basu
ISBN: 8131790312 / 9788131790311
Year: 2016
Availability: Out of Stock The eighth edition has been updated and improved-featuring a new chapter on securitization and the credit crisis and increased discussion on the way commodity prices are modeled and commodity deriva...
ISBN: 8131790312 / 9788131790311
Year: 2016
Availability: Out of Stock The eighth edition has been updated and improved-featuring a new chapter on securitization and the credit crisis and increased discussion on the way commodity prices are modeled and commodity deriva...
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| List Price: ` 725 |
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Author: Michael V. Testani, Sean Gillespie, Sreekanth Ramakrishnan
ISBN: 1482253143 / 9781482253146
Year: 2016
Availability: 2 to 3 weeks This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing t...
ISBN: 1482253143 / 9781482253146
Year: 2016
Availability: 2 to 3 weeks This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing t...
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| List Price: £ 45.99 |
| Discount: 10% |
| Offer Price: £ 41.39 |
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Author: Elizabeth S. Cooperman
ISBN: 1138900028 / 9781138900028
Year: 2017
Availability: In Stock This book goes beyond traditional financial institutions textbooks, which tend to focus on mathematical models for risk management and the technical aspects of measuring and managing risk. It focuse...
ISBN: 1138900028 / 9781138900028
Year: 2017
Availability: In Stock This book goes beyond traditional financial institutions textbooks, which tend to focus on mathematical models for risk management and the technical aspects of measuring and managing risk. It focuse...
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| List Price: £ 86.99 |
| Offer Price: ` 7100 |
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Author: Andrei Panibratov
ISBN: 1138903809 / 9781138903807
Year: 2017
Availability: In Stock Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this text...
ISBN: 1138903809 / 9781138903807
Year: 2017
Availability: In Stock Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this text...
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| List Price: £ 54.99 |
| Offer Price: ` 3600 |
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Author: Gerhard Plenert, Koichiro Noguchi, Shozo Hibino
ISBN: 1138059412 / 9781138059412
Year: 2017
Availability: 2 to 3 weeks There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the fir...
ISBN: 1138059412 / 9781138059412
Year: 2017
Availability: 2 to 3 weeks There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the fir...
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| List Price: £ 32.99 |
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Author: Yoshio Ishizaka
ISBN: 0815347812 / 9780815347811
Year: 2018
Availability: In Stock "Toyota's strength doesn't come from its production system alone. With this book, I hope people realize that there is also a Toyota Way that strengthens sales." - Fujio Cho, Toyota Motor Corporati...
ISBN: 0815347812 / 9780815347811
Year: 2018
Availability: In Stock "Toyota's strength doesn't come from its production system alone. With this book, I hope people realize that there is also a Toyota Way that strengthens sales." - Fujio Cho, Toyota Motor Corporati...
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| List Price: £ 22.99 |
| Offer Price: ` 750 |
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Author: Jerome Hamilton, Paul C. Husby
ISBN: 1439829993 / 9781439829998
Year: 2017
Availability: 2 to 3 weeks Make Your Business a Lean Business is a written by business leaders for business leaders as a how-to guide to building enduring market leadership. Written by authors with more than 60 years’ e...
ISBN: 1439829993 / 9781439829998
Year: 2017
Availability: 2 to 3 weeks Make Your Business a Lean Business is a written by business leaders for business leaders as a how-to guide to building enduring market leadership. Written by authors with more than 60 years’ e...
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| List Price: £ 41.99 |
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Author: Peter Nixon
ISBN: 113832258X / 9781138322585
Year: 2018
Availability: 2 to 3 weeks This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles...
ISBN: 113832258X / 9781138322585
Year: 2018
Availability: 2 to 3 weeks This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles...
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| List Price: £ 32.99 |
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Author: Chris O'hara, Tom Chavez, Vivek Vaidya
ISBN: 9353166241 / 9789353166243
Year: 2019
Availability: In Stock A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for ...
ISBN: 9353166241 / 9789353166243
Year: 2019
Availability: In Stock A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for ...
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| List Price: ` 850 |
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Author: Terry Vavra, Timothy Keiningham
ISBN: 0658010042 / 9780658010040
Year: 2001
Availability: Out of Stock This book presents techniques to move your customers beyond mere satisfaction. At every point of contact, global competition today is fierce, and customers who are merely satisfied with your company...
ISBN: 0658010042 / 9780658010040
Year: 2001
Availability: Out of Stock This book presents techniques to move your customers beyond mere satisfaction. At every point of contact, global competition today is fierce, and customers who are merely satisfied with your company...
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| List Price: $ 32.95 |
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Author: Christian Harting
ISBN: 3540429034 / 9783540429036
Year: 2002
Availability: In Stock Der Facility-Management-Markt in Deutschland strukturiert und formiert sich. Immer mehr Anbieter drängen auf den Markt, während FM-Kunden nach guten Lösungen für ihre Aufgabenstellungen suchen. Doch...
ISBN: 3540429034 / 9783540429036
Year: 2002
Availability: In Stock Der Facility-Management-Markt in Deutschland strukturiert und formiert sich. Immer mehr Anbieter drängen auf den Markt, während FM-Kunden nach guten Lösungen für ihre Aufgabenstellungen suchen. Doch...
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| List Price: € 71.95 |
| Offer Price: ` 5300 |
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Author: Norton Paley
ISBN: 0367321556 / 9780367321550
Year: 2019
Availability: 2 to 3 weeks The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory,...
ISBN: 0367321556 / 9780367321550
Year: 2019
Availability: 2 to 3 weeks The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory,...
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| List Price: £ 41.99 |
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Author: Dr. Yaniv Zaid
ISBN: 9388955056 / 9789388955058
Year: 2020
Availability: In Stock This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative m...
ISBN: 9388955056 / 9789388955058
Year: 2020
Availability: In Stock This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative m...
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| List Price: ` 895 |
| Offer Price: ` 795 |
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Author: H.J. Shalev
ISBN: 9388955048 / 9789388955041
Year: 2020
Availability: In Stock As an executive of a business owner, your success depends first and foremost on your mental conduct. It’s not enough to learn tactical methods and techniques of plan a strategy; in order to su...
ISBN: 9388955048 / 9789388955041
Year: 2020
Availability: In Stock As an executive of a business owner, your success depends first and foremost on your mental conduct. It’s not enough to learn tactical methods and techniques of plan a strategy; in order to su...
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| List Price: ` 1395 |
| Offer Price: ` 1100 |
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Author: Talma Brill
ISBN: 938895503X / 9789388955034
Year: 2020
Availability: In Stock The palms of our hands serve as a kind of detailed and fascinating roadmap that mirrors our consciousness. It tells the story of our deepest needs, our strengths and hidden talents, as well as the p...
ISBN: 938895503X / 9789388955034
Year: 2020
Availability: In Stock The palms of our hands serve as a kind of detailed and fascinating roadmap that mirrors our consciousness. It tells the story of our deepest needs, our strengths and hidden talents, as well as the p...
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| List Price: ` 1695 |
| Offer Price: ` 1195 |
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Author: David Amir
ISBN: 9388955072 / 9789388955072
Year: 2020
Availability: In Stock What if we could design tomorrow’s leaders in a revolutionary new way? A giant global corporation is in the midst of a serious crisis. Its brilliant CEO who was brought in to save the compa...
ISBN: 9388955072 / 9789388955072
Year: 2020
Availability: In Stock What if we could design tomorrow’s leaders in a revolutionary new way? A giant global corporation is in the midst of a serious crisis. Its brilliant CEO who was brought in to save the compa...
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| List Price: ` 1095 |
| Offer Price: ` 795 |
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Author: Maria Mikela Chatzimichailidou, Nektarios Karanikas
ISBN: 036755593X / 9780367555931
Year: 2022
Availability: 2 to 3 weeks Public safety, as well as the safety of products and services, is of paramount importance and interest to individuals, organisations and society. Safety successes are achieved every second, but we t...
ISBN: 036755593X / 9780367555931
Year: 2022
Availability: 2 to 3 weeks Public safety, as well as the safety of products and services, is of paramount importance and interest to individuals, organisations and society. Safety successes are achieved every second, but we t...
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| List Price: £ 49.99 |
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Author: Mark Anthony Griffin, Tristan William Casey
ISBN: 0367861135 / 9780367861131
Year: 2020
Availability: 2 to 3 weeks LEAD Safety concentrates on self-development and education in safety leadership. It takes safety leadership in an exciting new direction, with practical tools that will give organisations the skills...
ISBN: 0367861135 / 9780367861131
Year: 2020
Availability: 2 to 3 weeks LEAD Safety concentrates on self-development and education in safety leadership. It takes safety leadership in an exciting new direction, with practical tools that will give organisations the skills...
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| List Price: £ 58.99 |
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Author: Brian Strobel
ISBN: 0367617773 / 9780367617776
Year: 2021
Availability: In Stock This book is for the people who lead our companies. Our world suffered a staggering blow. We will recover. Many of our companies are still suffering. Some of them will not recover. We’re...
ISBN: 0367617773 / 9780367617776
Year: 2021
Availability: In Stock This book is for the people who lead our companies. Our world suffered a staggering blow. We will recover. Many of our companies are still suffering. Some of them will not recover. We’re...
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| List Price: £ 21.99 |
| Offer Price: ` 1500 |
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Author: Alin Posteuca
ISBN: 0367627302 / 9780367627300
Year: 2023
Availability: 2 to 3 weeks Profitable production planning is and will remain an eternal challenge to ensuring the prosperity and dignity of companies in a global market. Even though there are different approaches to achieving...
ISBN: 0367627302 / 9780367627300
Year: 2023
Availability: 2 to 3 weeks Profitable production planning is and will remain an eternal challenge to ensuring the prosperity and dignity of companies in a global market. Even though there are different approaches to achieving...
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| List Price: £ 31.99 |
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