Marketing Books
Total Record : 224
Author: Timothy R. Pearson
ISBN: 1259002942 / 9781259002946
Year: 2011
Availability: Out of Stock Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . ...
ISBN: 1259002942 / 9781259002946
Year: 2011
Availability: Out of Stock Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . ...
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| List Price: ` 415 |
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Author: Terri Morrison, Wayne A. Conaway
ISBN: 1259005399 / 9781259005398
Year: 2012
Availability: Out of Stock How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, ent...
ISBN: 1259005399 / 9781259005398
Year: 2012
Availability: Out of Stock How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, ent...
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| List Price: ` 499 |
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Author: John Kador
ISBN: 125900516X / 9781259005169
Year: 2011
Availability: Out of Stock There's nothing easy about apology. The news is filled with examples of leaders apologizing, needing to apologize, or failing miserably at the attempt. And certainly we all have occasion to apologiz...
ISBN: 125900516X / 9781259005169
Year: 2011
Availability: Out of Stock There's nothing easy about apology. The news is filled with examples of leaders apologizing, needing to apologize, or failing miserably at the attempt. And certainly we all have occasion to apologiz...
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| List Price: ` 616 |
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Author: Thomas A. Meyers
ISBN: 1259002969 / 9781259002960
Year: 2011
Availability: Out of Stock The Classic Introduction to Technical Analysis--Fully Updated and Revised! The most reliable method for forecasting trends and timing market turns, technical analysis is as close to a "scientific...
ISBN: 1259002969 / 9781259002960
Year: 2011
Availability: Out of Stock The Classic Introduction to Technical Analysis--Fully Updated and Revised! The most reliable method for forecasting trends and timing market turns, technical analysis is as close to a "scientific...
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| List Price: ` 2325 |
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Author: Davis McNally, Karl D. Speak
ISBN: 1259004120 / 9781259004124
Year: 2011
Availability: In Stock This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also b...
ISBN: 1259004120 / 9781259004124
Year: 2011
Availability: In Stock This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also b...
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| List Price: ` 445 |
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Author: Edward C. Landry, Leslie H. Moeller
ISBN: 0070147019 / 9780070147010
Year: 2009
Availability: Out of Stock Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came...
ISBN: 0070147019 / 9780070147010
Year: 2009
Availability: Out of Stock Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came...
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| List Price: ` 745 |
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Author: Rich Christiansen
ISBN: 1259005372 / 9781259005374
Year: 2012
Availability: Out of Stock Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your ca...
ISBN: 1259005372 / 9781259005374
Year: 2012
Availability: Out of Stock Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your ca...
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| List Price: ` 528 |
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Author: James J. Valentine
ISBN: 1259003957 / 9781259003950
Year: 2017
Availability: In Stock Most equity research analysts learn their trade on the job by apprenticing under a senior analyst. However, equity analysts who work for senior producers often have little time or incentive to train...
ISBN: 1259003957 / 9781259003950
Year: 2017
Availability: In Stock Most equity research analysts learn their trade on the job by apprenticing under a senior analyst. However, equity analysts who work for senior producers often have little time or incentive to train...
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| List Price: ` 950 |
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Author: Dimitris N. Chorafas
ISBN: 036738261X / 9780367382612
Year: 2019
Availability: 2 to 3 weeks. In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions ra...
ISBN: 036738261X / 9780367382612
Year: 2019
Availability: 2 to 3 weeks. In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions ra...
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| List Price: £ 57.99 |
| Discount: 10% |
| Offer Price: £ 52.19 |
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Author: Kaushik Mukerjee
ISBN: 1259028496 / 9781259028496
Year: 2013
Availability: In Stock Which brand will win? That is the million dollar question in a world that is swarmed by a plethora of brands. This book lays down the crucial elements which need reviewing by a brand manager in o...
ISBN: 1259028496 / 9781259028496
Year: 2013
Availability: In Stock Which brand will win? That is the million dollar question in a world that is swarmed by a plethora of brands. This book lays down the crucial elements which need reviewing by a brand manager in o...
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| List Price: ` 572 |
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Author: Esteban Garcia-Canal, Mauro Guillen
ISBN: 1259097021 / 9781259097027
Year: 2013
Availability: Out of Stock Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the...
ISBN: 1259097021 / 9781259097027
Year: 2013
Availability: Out of Stock Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the...
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| List Price: ` 572 |
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Author: Leslie Yerkes
ISBN: 1259005151 / 9781259005152
Year: 2011
Availability: Out of Stock One of the most frequent questions asked about fun at work is a variation of “Can you have too much fun?” There ARE some people who prove that there IS something called “The Work/F...
ISBN: 1259005151 / 9781259005152
Year: 2011
Availability: Out of Stock One of the most frequent questions asked about fun at work is a variation of “Can you have too much fun?” There ARE some people who prove that there IS something called “The Work/F...
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| List Price: ` 572 |
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Author: Dan Sanders, Galen Walters
ISBN: 0070139202 / 9780070139206
Year: 2008
Availability: Out of Stock Unless you manage a hook-and-ladder company, your workday shouldn't be spent putting out fires. Yet leaders often spend most of their time running from crisis to crisis. In his groundbreaking New...
ISBN: 0070139202 / 9780070139206
Year: 2008
Availability: Out of Stock Unless you manage a hook-and-ladder company, your workday shouldn't be spent putting out fires. Yet leaders often spend most of their time running from crisis to crisis. In his groundbreaking New...
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| List Price: ` 350 |
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Author: Frank Prestipino
ISBN: 0070264481 / 9780070264489
Year: 2008
Availability: Out of Stock Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or length...
ISBN: 0070264481 / 9780070264489
Year: 2008
Availability: Out of Stock Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or length...
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| List Price: ` 765 |
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Author: A G Krishnamurthy
ISBN: 0070680248 / 9780070680241
Year: 2010
Availability: Out of Stock While Luck is a happening or an event and is accidental, Success is planned and achieved by a rigorous application of certain time-tested processes. Ten Much is a collection of stories of people-...
ISBN: 0070680248 / 9780070680241
Year: 2010
Availability: Out of Stock While Luck is a happening or an event and is accidental, Success is planned and achieved by a rigorous application of certain time-tested processes. Ten Much is a collection of stories of people-...
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| List Price: ` 325 |
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Author: Larina Kase
ISBN: 007013958X / 9780070139589
Year: 2008
Availability: Out of Stock New York Times bestselling author Larina Kase explains how to accomplish the things you think you can't, but really wish you could . . . Many people who want to advance in their career or busines...
ISBN: 007013958X / 9780070139589
Year: 2008
Availability: Out of Stock New York Times bestselling author Larina Kase explains how to accomplish the things you think you can't, but really wish you could . . . Many people who want to advance in their career or busines...
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| List Price: ` 450 |
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Author: Gary Connor, John Woods
ISBN: 0070597057 / 9780070597051
Year: 2004
Availability: Out of Stock Games and other classroom activities can make training more fun, memorable, and effective. Sales Games and Activities for Trainers is the most useful?and complete?collection of games, role-plays, ac...
ISBN: 0070597057 / 9780070597051
Year: 2004
Availability: Out of Stock Games and other classroom activities can make training more fun, memorable, and effective. Sales Games and Activities for Trainers is the most useful?and complete?collection of games, role-plays, ac...
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| List Price: ` 450 |
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Author: Srinivas B. Vijayaraghavan
ISBN: 1259063747 / 9781259063749
Year: 2013
Availability: In Stock Synonymous with the emergence of a New Industry in India and in other emerging countries, Marketing for Services Outsourcing lends itself to the application of marketing to warm up customers to take...
ISBN: 1259063747 / 9781259063749
Year: 2013
Availability: In Stock Synonymous with the emergence of a New Industry in India and in other emerging countries, Marketing for Services Outsourcing lends itself to the application of marketing to warm up customers to take...
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| List Price: ` 616 |
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Author: Dave Chaffey, PR Smith
ISBN: 0415533376 / 9780415533379
Year: 2013
Availability: Out of Stock Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and ...
ISBN: 0415533376 / 9780415533379
Year: 2013
Availability: Out of Stock Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and ...
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| List Price: £ 39.99 |
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Author: Goran Persson, Hakan Hakansson, Lars-Erik Gadde
ISBN: 0470518545 / 9780470518540
Year: 2010
Availability: Out of Stock Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the...
ISBN: 0470518545 / 9780470518540
Year: 2010
Availability: Out of Stock Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the...
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| List Price: $ 63.95 |
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Author: Emmett Cox
ISBN: 1118099842 / 9781118099841
Year: 2011
Availability: 45-60 days Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal ...
ISBN: 1118099842 / 9781118099841
Year: 2011
Availability: 45-60 days Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal ...
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| List Price: $ 44.95 |
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Author: Barbara B. Flynn, Xiande Zhao
ISBN: 1439815542 / 9781439815540
Year: 2014
Availability: 2 to 3 weeks This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: to...
ISBN: 1439815542 / 9781439815540
Year: 2014
Availability: 2 to 3 weeks This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: to...
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| List Price: £ 78.99 |
| Discount: 10% |
| Offer Price: £ 71.09 |
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Author: Bill Stinnett
ISBN: 0070600023 / 9780070600027
Year: 2009
Availability: Out of Stock The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains w...
ISBN: 0070600023 / 9780070600027
Year: 2009
Availability: Out of Stock The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains w...
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| List Price: ` 435 |
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Author: Kevin L. Lyons
ISBN: 083113514X / 9780831135140
Year: 2015
Availability: In Stock This book shows the relationship between the sustainability movement and supply chains. It provides a guide for supply chain professionals, as well as government officials, corporate executives, and...
ISBN: 083113514X / 9780831135140
Year: 2015
Availability: In Stock This book shows the relationship between the sustainability movement and supply chains. It provides a guide for supply chain professionals, as well as government officials, corporate executives, and...
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| List Price: $ 109.95 |
| Offer Price: ` 7800 |
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Author: Domingo Tavella, Susan Chiu
ISBN: 0750682345 / 9780750682343
Year: 2008
Availability: 2 to 3 weeks. The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of prac...
ISBN: 0750682345 / 9780750682343
Year: 2008
Availability: 2 to 3 weeks. The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of prac...
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| List Price: £ 67.99 |
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