Marketing Books
Total Record : 224
Author: Michael R. Czinkota Jon Woronoff
ISBN: 1557382131 / 9781557382139
Year: 1991
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ISBN: 1557382131 / 9781557382139
Year: 1991
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| List Price: $ 29.95 |
| Offer Price: ` 1750 |
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Author: Nathan J. Sambul
ISBN: 0793114152 / 9780793114153
Year: 1995
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ISBN: 0793114152 / 9780793114153
Year: 1995
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| List Price: $ 39.95 |
| Offer Price: ` 2000 |
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Author: Linda Pinson Jerry Jinnett
ISBN: 0936894512 / 9780936894515
Year: 1989
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ISBN: 0936894512 / 9780936894515
Year: 1989
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| List Price: $ 19.95 |
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Author: Paula Wardell
ISBN: 0936894563 / 9780936894560
Year: 1993
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ISBN: 0936894563 / 9780936894560
Year: 1993
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| List Price: $ 19.95 |
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Author: Geoff Humphrey
ISBN: 1852510668 / 9781852510664
Year: 1990
Availability: In Stock The current deregulation in financial services and the further relaxation of restrictions on advertising by law and accountancy firms have created a new demand for guidance in an area where very lit...
ISBN: 1852510668 / 9781852510664
Year: 1990
Availability: In Stock The current deregulation in financial services and the further relaxation of restrictions on advertising by law and accountancy firms have created a new demand for guidance in an area where very lit...
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| List Price: £ 14.95 |
| Offer Price: ` 1100 |
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Author: Christian Longhi, R. Arena
ISBN: 3540638105 / 9783540638100
Year: 1998
Availability: In Stock Market economy has become today the predominant economic system in the world. One of the tasks of the book is to define analytically the essential features of a market economy. The other purpose is ...
ISBN: 3540638105 / 9783540638100
Year: 1998
Availability: In Stock Market economy has become today the predominant economic system in the world. One of the tasks of the book is to define analytically the essential features of a market economy. The other purpose is ...
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| List Price: $ 142 |
| Offer Price: ` 7100 |
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Author: Allyn Enderlyn, Oliver C. Dziggel
ISBN: 1557382557 / 9781557382559
Year: 1992
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ISBN: 1557382557 / 9781557382559
Year: 1992
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| List Price: $ 45 |
| Offer Price: ` 2400 |
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Author: Bob Frause, Julie A. Colehour, Laura Dickinson
ISBN: 1557385386 / 9781557385383
Year: 1994
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ISBN: 1557385386 / 9781557385383
Year: 1994
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| List Price: $ 35 |
| Offer Price: ` 2000 |
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Author: Bruce I. Newman, Philip Davies
ISBN: 0789033690 / 9780789033697
Year: 2006
Availability: In Stock Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, provi...
ISBN: 0789033690 / 9780789033697
Year: 2006
Availability: In Stock Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, provi...
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| List Price: £ 145 |
| Offer Price: ` 9400 |
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Author:
ISBN: 007680906 / 9780070680906
Year: 2011
Availability: In Stock The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most c...
ISBN: 007680906 / 9780070680906
Year: 2011
Availability: In Stock The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most c...
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| List Price: ` 415 |
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Author: Al Ries, Jack Trout
ISBN: 007053375X / 9780070533752
Year: 2012
Availability: Out of Stock "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
ISBN: 007053375X / 9780070533752
Year: 2012
Availability: Out of Stock "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
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| List Price: ` 850 |
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Author: M.G. Parameswaran
ISBN: 0070583226 / 9780070583221
Year: 2012
Availability: Out of Stock Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value: Can a methodology be evolved th...
ISBN: 0070583226 / 9780070583221
Year: 2012
Availability: Out of Stock Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value: Can a methodology be evolved th...
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| List Price: ` 665 |
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Author: Sunil K. Parameswaran
ISBN: 9351340309 / 9789351340300
Year: 2009
Availability: Out of Stock The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
ISBN: 9351340309 / 9789351340300
Year: 2009
Availability: Out of Stock The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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| List Price: ` 220 |
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Author: Michael Justin Lee
ISBN: 1259061078 / 9781259061073
Year: 2012
Availability: Out of Stock "You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, J...
ISBN: 1259061078 / 9781259061073
Year: 2012
Availability: Out of Stock "You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, J...
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| List Price: ` 435 |
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Author: Arthur Middleton Hughes
ISBN: 1259029050 / 9781259029059
Year: 2012
Availability: Out of Stock Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Cus...
ISBN: 1259029050 / 9781259029059
Year: 2012
Availability: Out of Stock Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Cus...
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| List Price: ` 1180 |
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Author: Kinjal Medh, M.G. Parameswaran
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
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| List Price: ` 1335 |
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Author: A.V. Rajwade
ISBN: 0070148880 / 9780070148888
Year: 2011
Availability: Out of Stock The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian b...
ISBN: 0070148880 / 9780070148888
Year: 2011
Availability: Out of Stock The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian b...
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| List Price: ` 750 |
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Author: Dun & Bradstreet
ISBN: 0070620946 / 9780070620940
Year: 2011
Availability: Out of Stock Propelled by India's economic growth, Indian securities market is continuing to provide opportunities for wealth creation. However, a timely and accurate valuation of securities is imperative for ar...
ISBN: 0070620946 / 9780070620940
Year: 2011
Availability: Out of Stock Propelled by India's economic growth, Indian securities market is continuing to provide opportunities for wealth creation. However, a timely and accurate valuation of securities is imperative for ar...
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| List Price: ` 675 |
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Author: Samuel C. Weaver
ISBN: 1259027716 / 9781259027710
Year: 2012
Availability: Out of Stock If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today?s competitive business environment, it is cruc...
ISBN: 1259027716 / 9781259027710
Year: 2012
Availability: Out of Stock If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today?s competitive business environment, it is cruc...
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| List Price: ` 1175 |
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Author: Sunil K. Parameswaran
ISBN: 0070620830 / 9780070620834
Year: 2009
Availability: In Stock The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
ISBN: 0070620830 / 9780070620834
Year: 2009
Availability: In Stock The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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| List Price: ` 205 |
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Author: Ram Krishna Sinha
ISBN: 1259005976 / 9781259005978
Year: 2012
Availability: In Stock For a budding professional, venturing into a career is a move that is attached to a myriad of emotions where he/she is apprehensive, unsure and even scared as to how they are to adapt and mould them...
ISBN: 1259005976 / 9781259005978
Year: 2012
Availability: In Stock For a budding professional, venturing into a career is a move that is attached to a myriad of emotions where he/she is apprehensive, unsure and even scared as to how they are to adapt and mould them...
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| List Price: ` 375 |
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Author: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra
ISBN: 1259029220 / 9781259029226
Year: 2012
Availability: Out of Stock From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...
ISBN: 1259029220 / 9781259029226
Year: 2012
Availability: Out of Stock From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...
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| List Price: ` 765 |
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Author: Sunil K. Parameswaran
ISBN: 0070599122 / 9780070599123
Year: 2010
Availability: Out of Stock Future Markets: Theory and Practice is the first of the two books written by the on Futures, Options and Swaps, and covers forward and futures contracts. The second book would cover options and swap...
ISBN: 0070599122 / 9780070599123
Year: 2010
Availability: Out of Stock Future Markets: Theory and Practice is the first of the two books written by the on Futures, Options and Swaps, and covers forward and futures contracts. The second book would cover options and swap...
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| List Price: ` 470 |
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Author: Clarke L. Caywood
ISBN: 1259027635 / 9781259027635
Year: 2012
Availability: Out of Stock The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbo...
ISBN: 1259027635 / 9781259027635
Year: 2012
Availability: Out of Stock The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbo...
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| List Price: ` 1725 |
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Author: Dave Ulrich, Jon Younger, Mike Ulrich, Wayne Brockbank
ISBN: 1259061051 / 9781259061059
Year: 2012
Availability: Out of Stock "This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective." "Edward E. Lawler III, Professor, Universit...
ISBN: 1259061051 / 9781259061059
Year: 2012
Availability: Out of Stock "This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective." "Edward E. Lawler III, Professor, Universit...
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| List Price: ` 688 |
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