Marketing Books

Total Record : 223
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Author: Nathan J. Sambul
ISBN: 0793114152 / 9780793114153
Year: 1995
Availability: In Stock
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Offer Price: ` 2000
 
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Author: Paula Wardell
ISBN: 0936894563 / 9780936894560
Year: 1993
Availability: Out of Stock
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Author: Geoff Humphrey
ISBN: 1852510668 / 9781852510664
Year: 1990
Availability: In Stock
The current deregulation in financial services and the further relaxation of restrictions on advertising by law and accountancy firms have created a new demand for guidance in an area where very lit...
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List Price: £ 14.95
Offer Price: ` 1100
 
Author: Christian Longhi, R. Arena
ISBN: 3540638105 / 9783540638100
Year: 1998
Availability: In Stock
Market economy has become today the predominant economic system in the world. One of the tasks of the book is to define analytically the essential features of a market economy. The other purpose is ...
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List Price: $ 142
Offer Price: ` 7100
 
Author: Ted Nicholas
ISBN: 0793104866 / 9780793104864
Year: 1992
Availability: Out of Stock
Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as ...
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Author: Allyn Enderlyn, Oliver C. Dziggel
ISBN: 1557382557 / 9781557382559
Year: 1992
Availability: In Stock
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Offer Price: ` 2000
 
Author: Arthur M. Hughes
ISBN: 1557385513 / 9781557385512
Year: 1994
Availability: Out of Stock
Not only the most thorough guide available on the design and customization of an effective database program, it also takes the reader, step-by-step, through the process of interpreting data and impl...
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Author: Andrew Crofts
ISBN: 1852511613 / 9781852511616
Year: 1992
Availability: Out of Stock
British companies are currently spending over #500 million a year on corporate hospitality and the industry is growing. This text is aimed at helping managers to avoid expensive mistakes and provide...
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List Price: £ 14.95
Offer Price: ` 1300

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Author: Bruce I. Newman, Philip Davies
ISBN: 0789033690 / 9780789033697
Year: 2006
Availability: In Stock
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, provi...
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List Price: £ 135
Offer Price: ` 9400
 
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ISBN: 007680906 / 9780070680906
Year: 2011
Availability: In Stock
The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most c...
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List Price: ` 415
 
Author: Al Ries, Jack Trout
ISBN: 007053375X / 9780070533752
Year: 2012
Availability: Out of Stock
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
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List Price: ` 850

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Author: M.G. Parameswaran
ISBN: 0070583226 / 9780070583221
Year: 2012
Availability: Out of Stock
Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value: Can a methodology be evolved th...
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List Price: ` 665

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Author: Sunil K. Parameswaran
ISBN: 9351340309 / 9789351340300
Year: 2009
Availability: Out of Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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List Price: ` 220

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Author: Michael Justin Lee
ISBN: 1259061078 / 9781259061073
Year: 2012
Availability: Out of Stock
"You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, J...
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List Price: ` 435

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Author: Arthur Middleton Hughes
ISBN: 1259029050 / 9781259029059
Year: 2012
Availability: Out of Stock
Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Cus...
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List Price: ` 1180

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Author: Kinjal Medh, M.G. Parameswaran
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock
The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
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List Price: ` 1335

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Author: A.V. Rajwade
ISBN: 0070148880 / 9780070148888
Year: 2011
Availability: Out of Stock
The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian b...
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List Price: ` 750

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Author: Dun & Bradstreet
ISBN: 0070620946 / 9780070620940
Year: 2011
Availability: Out of Stock
Propelled by India's economic growth, Indian securities market is continuing to provide opportunities for wealth creation. However, a timely and accurate valuation of securities is imperative for ar...
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List Price: ` 675

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Author: Samuel C. Weaver
ISBN: 1259027716 / 9781259027710
Year: 2012
Availability: Out of Stock
If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today?s competitive business environment, it is cruc...
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List Price: ` 1175

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Author: Sunil K. Parameswaran
ISBN: 0070620830 / 9780070620834
Year: 2009
Availability: In Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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List Price: ` 205
 
Author: Ram Krishna Sinha
ISBN: 1259005976 / 9781259005978
Year: 2012
Availability: In Stock
For a budding professional, venturing into a career is a move that is attached to a myriad of emotions where he/she is apprehensive, unsure and even scared as to how they are to adapt and mould them...
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List Price: ` 375
 
Author: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra
ISBN: 1259029220 / 9781259029226
Year: 2012
Availability: Out of Stock
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...
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List Price: ` 765

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